A debate that is rife amongst estate agents everywhere – the much contested cameo shots. With a rising popularity amongst new builds and cosy cottages, it seems these artsy shots have a lot to offer.
Not only does a cameo or two allow photographers that little bit of creativity, but they can also add a personal touch to a big and glossy brochure. While these may be easy to get wrong, when they get it right, character and originality ensues.
At ehouse we see it all, but there are certain shots that crop up time and time again:
Name plates: these are a popular contender especially with the imaginatively named cottage or bungalow and can definitely be an excellent talking point. However, a cracked, mouldy and cobweb strewn plaque is far from what you want to show prospective buyers; a little TLC goes a long way.
Glassware and crockery: everyone appreciates a well set table; an array of coloured wine glasses, or a shot of heirloom crockery may help humanise a show home, or allude to endless décor possibilities. It is important however, to remember that selectivity is key - ensure you use the best of the best, with everything polished and photo ready – keep in mind that while you may love that old mug with a little crack in the handle, it might not quite fit the bill for the brochure. Selectivity, selectivity, selectivity!
Nooks and crannies: A grand and sweeping house may benefit from the occasional zooming in, an insight into the small details that make up an extravagant dwelling. An intricately carved coving, or an extravagant stained glass window if well shot, can really help create the right atmosphere, and help potential buyers gage the character of a home before they step foot inside – or draw unwanted attention to that crack in the ceiling we all forgot about…
Technology: On the other end of the housing spectrum, a super modern kitchen for example, may present the perfect opportunity for a well-placed cameo. A glistening stainless steel cooker may reveal a home to be well equipped, well facilitated and well maintained but only venture into the world of the ‘techno shots’ if you’ve got the goods to show for it.
One of our resident photographers Mark McClaren shared his views with us, saying that “cameos/lifestyles can be really useful when used in the right context. They should complement the standard marketing shots and not replace them. Architectural features of special interest are great whether old or bang up to date high tech - something that enhances and shows the lifestyle on offer to a buyer is the key goal.”
At the end of the day, each house, however, is unique and at ehouse we treat them as such – so as much as we encourage you to let out the creative mastermind that we know is within all of you, we recognise that the creatively angled shot of the plant by the bathroom sink will only do so much good.