Engaging marketing for schools – the new digital prospectus

Choosing the right school is an important decision for any parent and their child to make and first impressions can make a big impact. During the pandemic, school open days and physical visits were mostly out of the question, forcing schools to up their digital marketing efforts in a bid to attract prospective students. In today’s world, we need flexible alternatives to the way we operate, when the conventional way of doing things becomes interrupted.

Some schools have already taken steps to improve their digital marketing, using more video content on their websites, including welcome introductions and meet the teachers. Others are looking beyond this and creating 3D Virtual Tours, allowing prospective students and parents to self-navigate and explore a school inside and out, in detail from the comfort or their own home.

What are the benefits of virtual tours?

Virtual Tours are fast becoming an essential part of marketing across many industries including education. Even schools with a great reputation need to showcase their facilities. They provide a fantastic way to engage with prospective students who may not have the opportunity to visit a school in person. This helps immensely with decision making prior to application, but also eases the anxiety of starting a new school. Virtual Tours can be accessed from anywhere at anytime making it extremely convenient for interested students and likewise, reduces the number of physical visits that have to be organised by the school admissions team.

Good quality Virtual Tours using the latest technology will provide a true-to-life, immersive walk-through of a space and its surrounding areas. Viewers will be able to navigate through corridors, into classrooms at their own pace, exploring every aspect of a school campus.

Having a Virtual Tour of an educational institution is no longer a nice-to-have but should be an integral part of every schools digital marketing strategy. They can be embedded onto websites and shared on social media, with the ability to be converted the into short, automated show reels or video teasers, offering plenty of promotional opportunities.

We can help

CoreLogic | ehouse have a breath of experience conducting virtual tours spanning 20 years. We can help schools market their facilities and stand out as forward-thinking educational institutions. Our team of professional photographers use the latest in Matterport camera technology and provide national coverage 7 days a week. Our virtual tours feature the ability to self-navigate, add tags, view in dollhouse and floorplan mode, create highlight reels and extract high resolution photo stills.

Additional services

Our packages can also include professional photography and videography, as well as our new and improved aerial drone photography service. We can fly drones up to 400ft/120m, withstanding 25mph winds. This means we can capture a birds-eye view of an entire school campus and the surrounding area, producing 4K HDR photography as well as high-resolution video.

We’ll recommend a suitable package, within budget and will carry out a photography and virtual tour shoot during the weekend or school holidays if it’s more suitable. We will also advise you on how to prepare the site, to ensure that your school is showcased in the best light possible.

If you’d like further information, please email: robertcrosbiedawson@ehouse.co.uk

Alternatively, call: 020 8451 8600

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